Jewelry Care Guide

At KEER. C, every piece is thoughtfully selected and made with high-quality materials. Some of our jewelry is made with 18k gold, plated 0.3um+ silver or white gold, or with gold/silver plating on other metal bases.
Because these are plated pieces—not solid gold or sterling silver—their lifespan naturally differs. Plating can wear down over time, especially with frequent exposure to moisture, friction, and skincare products.

We encourage all customers to review the information below before purchasing and to follow our care guidelines to help your jewelry last as long as possible.

Understanding Plated Jewelry

  • Plated pieces consist of a base metal coated with a thin layer of gold or silver.

  • They offer the look and feel of fine jewelry at a more accessible price point.

  • However, the plating will gradually fade with use—this is normal and expected.

If you prefer jewelry that lasts for many years with minimal maintenance, we recommend solid gold or sterling silver. For customers who love variety and contemporary design, our plated pieces are a beautiful choice with proper care.

If your jewelry has stains or has darkened:

  1. Mix a small amount of mild soap (not detergent) with warm water

  2. Dip only the cloth, not the jewelry

  3. Gently wipe the jewelry’s surface

  4. Rinse the cloth with clean water, wipe again

  5. Dry immediately and thoroughly

⚠️ Never soak gold-plated brass — it accelerates tarnish and loosens the plating.

How to Care for Brass-Based & 18k Gold-Plated / White Gold-Plated Jewelry on a Daily basis?

1. Keep Dry

Moisture is the biggest factor that shortens the life of plated jewelry.
Avoid:

  • Water

  • Sweat

  • Steam

  • Humidity

  • Perfume, lotions, serums, and oils

Always remove your jewelry before washing your hands, showering, exercising, or applying skincare.

2. Avoid Chemicals

Brass and plating can react to:

  • Hand sanitizers

  • Cleaning supplies

  • Chlorine

  • Alcohol-based products

  • Cosmetics

These may cause tarnishing, darkening, or faster fading of the plating.

3. Store Properly

Keep pieces in:

  • A jewelry pouch

  • An anti-tarnish box

  • Separate compartments to prevent scratches

Never toss plated jewelry into a bag or drawer without protection.

4. Clean Gently

For regular cleaning:

  • Use a soft, dry cloth (like a microfiber cloth).

  • Lightly buff to restore shine.

  • Do not use polishing liquids or abrasive cloths—these can remove the plating.

For brass pieces that begin to show natural patina, gently wipe the surface with a dry cloth only. Avoid any metal-cleaning agents.

5. Limit Friction

Contact with hard surfaces can wear off the plating.
Avoid:

  • Wearing rings while lifting weights

  • Stacking many bracelets together

  • Wearing delicate pieces with rough textures or zippers

6. Rotate Your Jewelry

Plated pieces are best worn interchangeably—not daily for long periods. Rotating your jewelry gives each piece a longer life.

Final Note

Plated jewelry is beautiful but delicate. With proper care, your KEER. C pieces will maintain their shine and charm for longer—but natural wear over time is expected. Please consider your lifestyle and preferences before purchasing.